It was in 1988, with the organising of Gulf Stages for the Kathaprasangam doyen Sambasivan, entry was made as a producer in the field of audio and visual entertainments. Thereafter 17 shows were organised all over the Gulf (each show was presented in 15 venues, the tour programme of which was around 1 month including rehearsals). The names of the shows are:
1989- M.G.SREEKUMAR AND PARVATHY SHOW
1992- CINE GALAXY-92
1992- MOHANLAL SHOW-92
1994- SIDDIQUE-LAL CINE GALAXY-94
1996- THE MAMMOOTTY STAGE FESTIVAL
1998- EAST COAST SHOW-97 (SNEHA SANGAMAM)
1998- SANGEETHA SANGAMAM-98
1998- AVANI SANDHYA-98
2003- MIDAD SANDHYA
2005- VASANTHA SANDHYA
Also, 3 shows were organized in India after that and they are,
2006- INDROYAL FREEDOM FREAKS
2008- SRAVANA SANDHYA
East Coast Audio Entertainments started its operation in Kochi in 1997 with the launch of sound tracks of Bharathan’s film “Churam”. In the following years, the venture has expanded to East Coast Audio & Vision- its partner establishment headquartered in Dubai for overseas marketing. Today, there are 500 titles (including overseas rights) and 5000 songs of various categories such as FILM SONGS, ROMANTIC SERIES, GHAZALS, LIGHT SONGS, HINDU DEVOTIONAL SONGS, CHRISTIAN DEVOTIONAL SONGS, MUSLIM DEVOTIONAL SONGS, MYLANCHIPPATTUKAL, KOLKKALIPPATTUKAL, FESTIVAL SONGS, ASIANET SERIAL SONGS, LIVE PROGRAMMES etc. in audio.
In VCD and DVD formats, there are MUSIC VIDEOS of Romantic Songs, Ghazals, Hindu Devotional Songs, Muslim Devotional Songs, Mylanchippattukal, Kolkkalippattukal, Christian Devotional Songs and Festival Songs. Also both in VCD and DVD formats, stage shows organised by East Coast, Telefilms and Movies produced by East Coast are available.
NINAKKAI is the telefilm produced in which the lead roles were played by Anoop, Rajiv, Sarika etc. Sarika got the best actress award from Kerala State Government, Film Critics Association etc. for the year 2003 for her performmance in Ninakkai. The film was directed by East Coast Vijayan
Feature Film NOVEL is the maiden venture as a producer, apart from being the director, lyricist and also story writer. The film got selected in the 14th KOLKKATA FILM FESTIVAL which was held during the period between 10/11/08 to 17/11/08. It is also selected to be included in CHENNAI FILM FESTIVAL which will be held during the period between 17/12/08 to 26/12/08.